Value for Licensees
By becoming a Mobile Broadband service mark licensee you will not only give your customers the clarity and reassurance they need in a confusing market, but also gain unique access and exposure to the mobile industry.
Licensees will benefit in the following ways:
Marketing
Use of the service mark as a industry endorsed global Mobile Broadband category identifier across all marketing materials
Use of the service mark in the promotion & associated materials of Mobile Broadband service mark approved devices
Provide your customers with industry quality assurance based on the Mobile Broadband service mark compliance requirements
Industry Profile
Presence on GSM World (Licensee logo & link)
Product promotion opportunities on GSM World (Licensee press release, logo, link etc)
Presence in GSMA industry communications x 3 per year (Member Newsletter, EMC news, Mobile Business Briefing)
Presence on GSMA stand at Mobile World Congress (Licensee logos on literature)
More information about GSMA channels
Access
Mobile Broadband service mark meetings
Speaking opportunities at Mobile World Congress
Technical
Access to compliance requirements for the Mobile Broadband service mark for embedded devices and external USB modems.
To see minimum device requirements for embedded devices click here.
To see minimum device requirements for external devices click here.
To see the testing and verification procedure click here.
Assets for Licensees
Marketing support materials
– Guidelines
– Artwork – multiple mark variants
– Co-branding guidance
– Messaging guidance
Central resource on GSM World
– Key messages and benefits
– Examples of use
– FAQs
– Private Licensee zone including documentation
